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Success in affiliate marketing is based on selecting the right commission levels for different products which have different levels of awareness and will have different lifetime values for the retailer. The affiliates or publishers are obsessive about their Earnings Per Click (EPC). EPC stands for Average Earnings Per Click (EPC) and is usually measured across [...]

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After e-commerce companies complete a challenging and tedious process of clarifying their goals and identifying their customers, they must decide how they will define themselves within the new global marketplace. Each must decide what will make them unique and decide how they will use this unique selling point to attract the customers the)’ have already [...]

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The web is an alternative to ‘real world’ environments, not a simulation of one. Success in web-based transactions requires trust between vendor and customer and security issues still hamper the operation of electronic business. The explosion of electronic business does call into question a number of fundamental principles in international marketing. These include: • The [...]

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An Internet business’s start-up costs are often much less than those of traditional businesses. The rent and overhead may be minimal. If what you are offering can be downloaded, such as software, you may not need an 800 number for customers to call, nor a fulfillment center to ship the orders, since all this can [...]

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