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What is Google Checkout?
By: Daryl H. Bryant
PayPal, a global leader in secure online
payment solutions with over 100 million account
members worldwide has just met their match.
Google has just launched their new secure
online payment solution called Google Checkout,
which will work very similar to how PayPal
operates.
With Google Checkout you can quickly and easily
buy from stores across the web and track all
your orders and shipping in one place. Google
Checkout is a checkout process that allows
sellers to integrate with their website,
enabling their customers to buy from them
quickly and securely, using a single username
and password. And once they do, the sellers can
use Checkout to charge their credit cards,
process their orders, and receive payment in
their bank account.
Every online merchant has two goals: sell more
and spend less. Google Checkout is a new way to
process transactions that helps them achieve
both. Checkout works with Google's search
advertising program, AdWords, to increase sales
and minimize expenses throughout the online
sales and marketing process.
Online shoppers often start with a Google
search. Googles search advertising program,
AdWords, helps them find a seller through
targeted text ads that appear beside Google
search results. Now sellers can add the Google
Checkout badge to their AdWords ads, which
highlights their store and tells potential
customers that shopping with you will be
convenient and secure.
Lengthy checkout processes frustrate online
shoppers who then frequently abandon their
shopping carts. When a store accepts Google
Checkout, their customers needn't be among
them. The purchasing information of every
Checkout user is stored in a single account, so
they can buy from the seller by simply enter
their username and password, rather than
providing their credit card information over
the Internet.
For every $1 a seller spends on AdWords, they
can process $10 in sales for free through
Google Checkout. For example, if a seller spent
$1,000 on AdWords last month, this month they
can process $10,000 in sales at no cost. The
more they spend to promote your business
through AdWords, the more they save on
transaction processing fees with Google
Checkout.
If a seller exceeds their free transaction
processing for the month, or they don't
advertise with AdWords at all, theyll only be
charged 2% plus $.20 per transaction.
Google Checkout merchants can sell with
complete confidence. Checkout proactively
identifies and filters out fraudulent
transactions, and under their Chargeback
Resolution policy, Google evaluates all
chargebacks they receive and, whenever
possible, fights them on their behalf.
Some transactions are also covered by their
Payment Guarantee policy: if a seller gets a
chargeback on an eligible transaction and
provides Google with all requested
documentation and information within 10 days of
the request, they will be reimbursed within a
week.
Googles new Google Checkout is that new service
that makes online shopping faster, more
convenient and more secure. Try it
out today for free.
At Hudson
Horizons, we provide automated product
submission to Froogle for only $15 / month.
We submit your products once a week to
Froogle to ensure that they are always
included in the search results.
Click
here to have your products submitted
today.
Hudson Horizons is an e-business product,
solution and marketing company specializing in
creating highly sophisticated customized
websites, web-based software applications and
providing e-marketing services for small and
mid-sized businesses.
Our vision and ultimate ambition as a company
is to always strive to be "The New Light for
e-Business."
By offering new, innovative and extremely
competitive products and solutions to our
clients, we provide better ways to run and
operate their business online.
Article Source:
http://EzineArticles.com/?expert=Daryl_H._Bryant
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